Aaron Watson

Aaron Watson is a man forever looking to the horizon. Where other artists might rest on their
laurels, he consistently presses onward to the next frontier, cutting through lazy industry wisdomin favor of success won on his own terms. He is the first independent male country artist ever todebut an album at No. 1 on the Billboard Country chart, a feat recognized in the Country MusicHall of Fame. He has earned a litany of prestigious awards, hundreds of millions of streams onhis music, shared the stage with country music legends Willie Nelson and Alan Jackson, andraised hundreds of thousands of dollars for multiple charities. This next chapter of histrailblazing career sees him deep in the weeds on two projects: the first, an album of coversdedicated to his daughter; the second, a 2024-slated album of originals that promises to be hismost daring and audacious release to date. “My goal is to put out the best country album in allof country music in 2024,” he says simply, “It sounds crazy, but then pretty much everything I’vedone sounded crazy until I did it.”

Watson hails from Amarillo in West Texas and began writing songs whilst still in high school. Hebegan performing in college, eventually forming a band and developing a loyal following.Despite being approached by major labels, Watson chose the road less traveled and releasedhis work independently. This turned out to be the right call when his album “Real Good Time”charted in the top ten nationwide on Country Billboard. An unheard of feat at the time. With thetaste of success fresh on his lips, Watson pushed onward and created “Underdog” whichbecame the first Country album released independently to chart at number one. “People told usthat it had never been done. It was impossible. I don’t put so much stock in that word anymore.”

Success built upon success with Watson’s follow up albums. However, 2020 heralded a slowdown for the artist by way of the COVID-19 pandemic and an unexpected vocal cord surgery.“That time out reminded me what a blessing this is. To get to do what I love, sing the songs thatI write and have people sing them along with me.” Watson was keen to get back to his fans, andto make them feel like a part of the family more than ever before.

“Me and my thirteen year old daughter Jolee Kate had been talking a lot about music,
particularly female singers who write their own stuff. I wanted her to understand the power that
comes with owning your own voice.” Out of those conversations came Cover Girl, a collection ofcovers of mold-breaking female country singers performed by Aaron, with his daughter joininghim on vocals for one track. “I had no plans for the rest of the world to hear it, but the morepeople I told, the more people loved it. So we’re doing it as a full release, I’m so excited!”

Aaron Watson is nothing if not audacious, and his promise to fans that his next album of
originals will be the best Country album of 2024 stands firm. By his own admission, the songs
are, by-and-large, completed, yet Watson continues to push himself to make them better. "I loveevery second of what I get to do, but if making music is a marathon (and it is), I want to collapseto the ground the second after I cross the finish line. Nothing left to give." Aaron Watson is aman constantly reaffirming his dedication to the craft of songwriting, and it is this commitment toquality and treating his fans with respect that has proved him, time and again, to be the livingNorth Star for country music’s free and indomitable spirit.

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